Name: Ovid Carriage Days
Category: Community, Events, Non-profit, and Local Government
Website: https://ovidcarriagedays.org/
The City of Ovid Michigan has held a summer end festival since 1993. They have had a web presence for the festival since 2008.
The existing website was in need of a redesign, added functionality, and marketing strategy. This first year of the redesign was focused on the functions that affected vendors, volunteers, sponsors, and attendees. Registration forms, social media strategy, internal communications, and external communications were the first phase of the redesign.
Subsequent phases include adding merchandise, scheduling, ticketing, and much more in order to make this website the benchmark for community engagement and service.
